Corporate Social Responsibility of San Miguel Brewery Inc. Essay

San Miguel Corporations lading to come forest products to each and every(prenominal) Filipino home has brought together well-loved brands that act everyday life a celebration. No other company in Philippine melodic line relationship has unquestionable much(prenominal) a rich and diverse product portfolio natural covering the beverage, food and packaging industries as San Miguel. former to the creation of San Miguel Brewery Inc., all(a) of SMCs beer trading operations were under the San Miguel Beer Division (SMBD), a work unit of SMC. San Miguel Brewery Inc. was in in corporald on July 26, 2007, and the house servant beer crinkle was spun off from SMC in effect(p) October 1, 2007.The spin-off of SMCs domestic beer business into SMB was mean to realize the revalue of SMCs flagship business. delinquent to wide varieties of products, San Miguel Corporation had this brand lengthiness called the San Miguel Brewery Inc. SMB is the largest producer of beer in the Philippi nes, with a pith market sh atomic number 18 of approximately more than than 95% in 2008. The ph integrityr has quintette breweries strategically located across the Philippines and a upliftedly developed distribution dodging serving approximately 471,000 retail outlets.SMB has breweries in each of Valenzuela City, Metro Manila San Fernando City, Pampanga Mandaue City, Cebu Bacolod City, Negros occidental and Darong, Sta. Cruz, Davao del Sur, with a total annual mathematical product capacity of 15.1 million hectoliters. Each of these breweries is furnish with automated facilities capable of packaging the Companys products in a phase of sizes and formats, including bottles, tail ends, and kegs San Miguel grew to its commanding position in the southeastern United States Asian market in filth of political upheaval, infrastructure glitches, and high taxes. It achieved its spot through with(predicate) aggressive competitive strategies and penetrative long-range supplying ov er the decades. In todays corporate world, roughly business organizations set about realized the enormousness to the detection of their clients and consumers on the role of the organizations in national development. They perceive that this can be accomplished by sharing a material portion their profit.A kittys initiatives in mixer obligation broaden with growth of its business. This is especially lawful when neighborly function is woven into the fabric of its corporate structure. San Miguel is a company of the great unwashed who c ar about plurality and communities we pay heedand partner with as well as the businesses we manage. We have a proud history of doing business honorably of working to alter the quality of life and giving something back. cordial responsibility exemplifies our spirit of caring. We compassionate for our environment, our stakeholders, our customers and investors, our master of ceremonies communities and our people because they be intact to o ur growth. Our programs are design to enhance the relevance of well-disposed responsibility endeavors as we partner with this life-sustaining linkage to our various businesses. kind responsibility is a commitment we succeed for the long as we continue to honor our hearty covenant with various publics. Eduardo M. Cojuangco Jr. (Chairman and chief executive officer of San Miguel)Grewal & impose (2008) stated that Corporate Social Responsibility (CSR) is the set of activities taken by a company in addressing the impacts of the business operations to its stakeholders. Thorne & Ferrell (2012) defined stakeholders as people that have a claim on the companys products, operations, market fabrication and outcomes. The company is committed to the empowerment of San Miguel emcee communities and various stakeholders by harnessing corporate kindly responsibility among various San Miguel businesses in act mutually honorable program that blow over to self reliance and sustainability. In creating an environment of sharing SMB comply with the policy on environment and environment management system. nether this is solid rot segregation, energy and body of water conservation, reuse, reduce, recycle and scrap selling. SMB also follows the probability Analysis Critical Control even out (HACCP).Two years ago, the San Miguel Beer Division began implementing an external standard for food safety assurance, the dissemble Analysis and Critical Control Points (HACCP) program. Adapting HACCP for cover in the breweries involved voluminous documentation, including danger assessment of raw materials, process operations, equipment, and machinery. Grewal & Levy (2008) stated that a company can act in a friendlyly serve upable manner if its employees maintain high ethical standards. Employees must realize that their individual(a) decisions give reflect the companys image towards its CSR practices. Cabrera (2009) lookd that in the business world, business ethics are th e set of principles and standards that serves as guide to each individual in the company. Employees in a company whitethorn have several(predicate) ethics.SMB took intoconsideration the different beliefs and the ethical values of its employees thats wherefore they fork outd proper trainings to their employees to create a hot work environment and have noesis in providing good service to their customers, and to in full implement their CSR practices. The main components of corporate societal responsibility are sparing, legal, ethical and benevolent aspects. Its economic responsibility is to bring revenue, work on a profit and compensate for all the tautens liabilities. They also have a legal responsibility to go after the law, an ethical responsibility to make effectual business decision that do non violate their code of conduct and a philanthropic responsibility which is to take into consideration, and disclose back to the community.(Pearce II and Robinson Jr.,2009) Co nsumers and investors at present are highly possible to purchase products and serve from and invest in companies with CSR policies (Grewal & Levy, 2008).According to Hecht & Ramsey (2002), what you apply to become and who you are is reflected by your corporate culture. In fact one of the San Miguel value is social responsibility, which is caring beyond business. Because we care about our stakeholders, we strictly comply with the original Good Manufacturing Practices (CGMP) and ISO Standards by providing high quality products we uplift the lives of our stakeholders. This piece of work is to be undertaken to finalise the cosmopolitan attitude of the stakeholders which involves the firm, employees, and customers, towards SMBs corporate social programs. We expect that this hire bequeath serve as a foundation garment for the firm to evaluate and de marginine the specialty of its social programs to its employees and customers. Rue & Byars (2003) states socially responsible firm goes beyond its obligation involve by law and practices long term goal that are beneficial to the society. designed this SMB has its own waste water prepare to ensure the water disposed isnt harmful to the environment. In addition, the company protagonists the communities where they turn by caring for the environment. According to capital of the United Kingdom & Morfopoules (2010) a CSR program put in place can only heed if it is given full consideration. A social program design and actively pursue non only for poverty alleviation, (through line of credit and benefits for the employees), upbringingal help (sponsoring scholarships), health (conducting medical exam and dental mission) and environmental protect (proper waste management from within and without company premises). As a part of its CSR programs, SMB conduct their outreachprograms such as tree planting activities are done by the company.The company promotes education to youth from low income families through schol arships, literacy classes and obtain programs like supplemental feeding, book donations and so on that strengthen communities through cleverness building activities and the provision of basic social services support local enterprises that bring livelihood opportunities to community groups, dependents, San Miguel retirees and other stakeholders picture assistance to disaster stricken communities through relief and rehabilitation programs and protect, preserve and remediate the environment.The perspective on strategic CSR developed in this paper will help managers to design strategic CSR programs based on its focus and direction, pro-activeness, activity nature, unique characteristics and benefits. CSR nowadays become a trend in any company and it is considered as one of the business strategy that the firm uses to rifle in the industry. But still, doing these activities, firms are not free from different problems. In addition, having a good reputation from the public not easily g ained. Thus, the researchers aim to determine the science of customers and employees of SMB. This study will hear to answer the following questionsThis study will attempt to answer the following questions1. How may the respondents be described in equipment casualty of1.1. get along with1.2. Gender1.3. Occupation1.4. Place of Recedence2. How may the Corporate Social Responsibility platform of San Miguel Brewery Inc. be assessed by its stakeholders in terms ofa. honestb .Legalc. Economicd. beneficent3. Are there significant differences into the receipt of the respondents?3.1. Employees3.2. Community4. What are the possible implications of the general CSR programs of SMB in creating a good perception to its customers and employees?Hypothesis HoHo there are no significant differences on the response of the respondents. In terms of the ethical, legal, economic and philanthropic practices of the company.The exemplar of the study is shared into three parts. The first part of the framework shows the inputs that would be processed and analyze to explore the perception of the community and employees regarding the CSR program of SMB.The succeeding(prenominal) part discussed about the process that would be use in variable evaluation.The in the end part after the evaluation and compend is the discussion of the result of the processed inputs. Conclusions and recommendations will be given after find out the impact of Corporate Social Responsibilities to San Miguel Brewery Inc. inputThe CSR practices of SMB in terms of* Economic* Ethical* Legal* PhilanthropicProcess* frequence Distribution* Weighted Mean* T-test turnoutTo determine how the CSR practices of SMB influence the perception of employees and customers. imagine 1This study on CSR of San Miguel Brewery Inc. is deemed significant to the following Owner/Manager of San Miguel Brewery Inc. This study would give further insights about the firms watercourse status in the industry. The study would give info that the positive officers of the company could use to evaluate how effective the current management practices are. In addition, the study could be further utilized as a tool in determine the existing challenges concerning aspects regarding its current corporate social responsibility. Industry.This study would provide information regarding the current status of the company as an integral part of the industry in general. It would provide points that would help customers in determining if SMB is socially responsible and what practices it performs for them. Future Investors. Vital information is contained in this study, thus it is highly beneficial for individuals with investment intents. Through this, investors would gain proceeds and understanding on the venture they appetite to enter. This study would give them pointers on their planning and strategizing stage. Future Researches. This study would serve as a reference for future researchers in completion of academic requisites.