Living Abroad

Living and working abroad Today several numbers of people desires working and living outside their home countries. The reason behind this is that many believe that better jobs and living are found in foreign countries than their own. The advantages of working and living abroad consist of various factors. First, many developed countries have much diverse people and cultures. Learning and experiencing this diversity can be fascinating and delightful.In addition, owing to the mixed in population, people working or living overseas are able to learn new languages, styles of dressing as well as cultural activities. This in turn makes living problem-free and pleasurable. Therefore, allowing people to forget about difficulties and hardships faced before migrating abroad. Moreover, gaining excellent knowledge and experience in jobs can be very beneficial, particularly back in their home countries.Overseas works are exceptional, mostly in developing existing skills and acquiring new ones, maki ng one more equipped and attractive to employers. Despite the above advantages of working and living abroad, there are also disadvantages associated with working and living abroad. Language barrier is one of the major problem facing new foreigners in many of the developed countries. This difficulty to understand the language hinders their progress and adaptation to the new life style and environment. As a result, finding and obtaining a good living may be tough and for some impossible.As well, in some countries, there is discrimination at workplace, making it difficult for foreign migrants to settle peacefully and also blend in with the citizens. This discrimination is not only in colour but also in religious beliefs and sexes. For that reason, life in some abroad countries is very stressful and upsetting. So, knowing the country one wishes to live in is essential, in particular if one chooses to migrate to an English speaking country, one must be able to communicate fluently in spo ken as well as written English as this is the only business language.

Company Case MKT 202 Essay

1. Microenvironmental factors involve actors, who remain close to the company and they affect the company’s ability to serve its customer. The company, suppliers, marketing intermediaries, customer market, competitors, and publics all of these are part of microenvironment. Toyota Prius introduction and relaunch were affected by several microenvironmental factors. These factors are discussed below: a. Firstly, the Toyota Company itself was a major microenvironmental factor that affected its product at the very beginning. The marketing department of Toyota didn’t do enough promotional activities for its new vehicle. In a country like U. S. where as we all know all SUVs sell likes hotcakes, no one would really be interested to buy a dull hybrid car. Also the department involved in designing the product was too weak to attract customers at first. When it was launched people considered Prius to be small, cramped compact with a very dull design. Also due to its low horsepower, the pickup time was very long. The car took 14. 5 seconds just to go reach a speed of 60km/hr. No matter how much environmental friendly and energy saving the car was due to low promotional efforts by the company and also the dull design, the introduction of Prius was highly affected. Also, even if the car was worthy enough of a purchase because of its environment friendly quality and fuel saving, enough people didn’t hear about it. But later on, Toyota did make its new version and the marketing of the product was raised as the brand image developed. b. Secondly, as we all know, the presence of a competitor can really make it hard for a company to position its product well. During the time Prius was being launched it had to face, Honda as its competitor. Honda successful launched its insight even before Prius came to the market. Of course not to mention, vehicles like Hummer, Ford were already there before Prius to keep customer’s attention towards them. But Toyota did differentiate its product from its competitor on providing benefits which other competitors weren’t able to provide at a cheap cost. c. Third factor was the customer themselves, who were totally inclined towards the brands which they have been using all their lives like General Motors, Ford and others. So the international markets for Toyota in U. S. were pretty weak at first. But then again, as new version was developed with new style a design and as the car’s horsepower was improved it did get customer’s attention. 2. Macroenvironmental involves larger societal forces, which includes demographic, economic, natural, technological, political, and cultural forces. There were several macroenvironmental factors, which played a role in affecting the introduction and relaunch of Toyota Prius. The factors are discussed below: a. Firstly, demographic factors played a part in affecting Prius. Even though Baby Boomers and Gen X had people who were middle aged and old and were potential customers for Prius. But the Gen Y included the young bunches who were more into sporty and stylish vehicle, attributes which Toyota Prius lacked. Toyota simply didn’t speak Gen Y’ers language. But Toyota had been able to deal with it since people from Gen X’ers had environment conscious people who were a big market for Toyota. b. Secondly, cultural factors played a big role too. American culture has been prone in using 4-wheel drives and they simply didn’t want a weird looking car to be a part of their lives. Also, people view of society, under cultural factor, played a part too. A patriot American would buy his countries product rather than buying products from other countries. Another factor under culture is people’s view of organization. Companies like General Motors, Ford, Audi had a stronger brand image then Toyota during that period of time. As the time went, new version came out, Toyota was able to fit in the culture and the U. S. government on introducing various incentives on hybrid vehicles also helped it. c. Thirdly, technological factor. Technology has always been there making our lives a better and there has been so much competition in the market on providing superior technology that, some company have trouble to establish a image against those companies who have already established a strong position in the competition. Toyota was technologically inferior compared to its rivals like Audi, Ford, and GM. Also, Prius at its very initial stage was not the car which people took interest in driving because of its technical lacking. Low horsepower, high pick up time, dull design all of these affected its image. Toyota was able to deal with it on its new versions. 3. Toyota market strategy was first used on people who were techies. It focused on early adopters, techies who were attracted to the advanced new technology. Techies were so into the Prius that they started modifying it technically and paying a great deal of attention to it. Toyota was able to differentiate its product in a way that no other company could with such a low cost. That’s why Prius became the best car ever used in US. After absorbing large revenues from the techies, it used it second version to target a wider market segment. Toyota was able to serve the bigger segment which consisted of those people who were environmentally conscious and as well as those desirous of fuel efficiency. Toyota did an immense amount of spending on media to let people know about its second version. In future Toyota can improve its strategy by introducing the hybrid feature into several models of car it has and thereby making a greater sales in return. But it shouldn’t introduce the hybrid feature in all the cars, since if other competitors starts making the same kind of car and has better brand image, then Toyota can no longer differentiate its product. But as demand for hybrids go up, Toyota should maintain a steady production and invest on making other new types for serving other segments and maintain a balance.

Why were the Manchus so much more successful in ruling China after Essay

Why were the Manchus so much more successful in ruling China after their conquest of the Ming than their predecessors, the Mongols, were in ruling over China after the fall of the Song - Essay Example The Mongols, initially, sought to segregate themselves and maintain different cultural identities, but eventually integrated with the society and adopted many of the ways of the Chinese. By concerning itself with the maintenance of power as a conquering force, and subjugating the Chinese people under a heavy handed rule, the Manchu dynasty would be a longer, more successful rule than the Mongol dynasty. During the time of the Song dynasty in China, a great growth of the country would take place. As advances in science, the arts, and in philosophy would expand, so to did the population double in size. All of these things are signs of a thriving civilization. However, these advancements were diminished by a government that did not recognize the need for a global attitude. Expansion of the government itself did not occur in order to meet the demands of a greater population. As the country of China and its people thrived, the roots of the country, the core government, did not sustain enough strength to hold onto its nation. In an attempt to expand and promote new growth, Wang Anshi created what is known as the ‘New Laws’. â€Å"Wang not only tried to expand channels of revenue and the apparatus of local order, but explicitly argued that the state must enlarge itself and in effect absorb into an expanding bureaucracy the growing wealthy and educated elite.† (Embree, p. 348) According to Ainslee T. Embree and Carol Gluck, in their book, Asia in Western and World History, if Wang Anshi’s reforms had taken place they would have rivaled advancements made in industry and state building that did not occur again until the late 19th and early 20th century. However, after the fall of North China, Wang’s reform party would be defeated and the advanced concept of ‘growth of the state’ would end. A general lack of interest in forward motions of modernity would stagnate the growth of the country as the growth of the

English paper exploring the idea of epiphany Essay

English paper exploring the idea of epiphany - Essay Example It can reflect any fresh and instant understanding that impacts the character's life. In the works of James Joyce and Robert Frost, we can see small epiphanies, knowledge with internal and personal consequence, yet possessing the power to change a character's world. In James Joyce's short story, "Araby," the young boy lives a drab and nearly colorless life. It is only the presence of Mangan's sister that provides illumination to his world. He is literally ensconced in the shadows whenever he sees her, "her figure defined by the light" (Joyce 2236) To the young boy, she is the very definition of light, "her namea summons to all my foolish blood" (Joyce 2237). This is the beginning of the narrator's understanding about the human condition, the call of a grown-up desire. Although he does not quite know how to talk to the girl, or what he should do with her if he could earn her love, he knows that she elicits in him certain sensations that transcend his experience with his family or friends. First, he learns to love, and his amorphous dreams about her color his burgeoning adult understanding. From an irresistible vision, she becomes something heavenly, evoking "strange prayers and praises" (Joyce 2237). In his mind, he becomes a supplicant to her beauty, and his emotions take on a religious fervor. With the attitude of a religious devout, "I pressed the palms of my hands together until they trembled, murmuring: O love! O love! many times" (Joyce 2237). He is here placing beauty on an altar and worshipping it from afar. He does this because he is still a child, and the girl, while real, does not constitute a tangible reality to him. Love is exotic and indescribable, like god. The narrator tells us several times that he has no notion of how to act on his feelings. He says, "I did not know whether I would ever speak to her or not or, if I spoke to her, how I could tell her of my confused adoration" (Joyce 2237). She is, for the time being, a principle rather than an intention. He can feel, but not respond. When she finally speaks to him, her simple words only confirm his previous assumptions. Again, we see her as the only bright thing in a drab world, as "the light from the lampcaught the white curve of her neck, lit up her hairlit up the hand upon the railing. Itcaught the white border of her petticoat" (Joyce 2237). It is significant that she speaks of Araby, the exotic-seeming bazaar; for the boy, the very word, "cast an Eastern enchantment" (Joyce 2238) just as the girl's name "was like a summons to all my foolish blood" (Joyce 2237). These both constitute surface understandings; the narrator's perception does not run deep because he has not yet learned to see beneath the exterior of things. In terms of the girl, he has seen no deeper than the hem of her petticoat, which is just as white and perfect as the rest of her visible surfaces. Of Araby, he knows even less, only that the object of his desire "would love to go." This all leads to the narrator's moment of epiphany, when he finally achieves the goal of Araby, which seems to him the key to the puzzle he doesn't quite understand. Once he experiences the bazaar, he feels he will finally have something to say to the girl, as well as something to give her. He will be able to translate his inexpressible

Midterm 2 Essay Example | Topics and Well Written Essays - 500 words - 1

Midterm 2 - Essay Example For a country to increase its species, it had to export more than its imports. Since manufactured goods were highly expensive compared to agricultural products, nation’s importing manufactured goods were richer. Mercantilism recommended Britain to import agricultural products from its colonies such as America and sell them manufactured goods. After independence, America intended to manufacture  it citizens’ expertise to limit their dependence Jefferson, however did not consent to  the decision. When answering a French diplomat, Marbois, on the state of manufacturing, commerce, and interior trade, Jefferson recommended that the county should not focus on manufacturing but rather concentrate on agricultural production. He recommends that the county Virginia should focus on agricultural production and let the British manufacture what he see as a partnership. He believed that small sufficient farmers were the best citizens and that God chose the labours in earth. This is because they were hard working, more trustworthy and more moral. Alexander Hamilton, in 1791, proposed an economic program aid for the national infant industries, through high tariffs (Hamilton 5). Economic program aid aimed at protecting American companies from foreign competition government subsidies and improvement of internal transport, which could make transport cheap for American industrial use. The intension was to clear the British manufacturing hood in America. He argues that manufacturing does not only earn revenue but also render the produce of greater importance. Unlike Jefferson, he was determined to make the nation self-dependent by fully producing products that its citizen may depend. Finally, he gives it an economical view that the country can export its products to earn it more income, unlike Jefferson’s partnership view Both the declaration and common sense enlightened Americans to advocate their rights to equality and freedom from

Transport Operations (Shipping) Essay Example | Topics and Well Written Essays - 2000 words - 1

Transport Operations (Shipping) - Essay Example At the same time, intermodal transport refers to a system of transport where by more than one mode of transport is used to move the same loading unit in an integrated way. This paper will critically analyse how short sea shipping may influence multimodal and intermodal transport planning. Multimodal transport contains a chain of process and steps such as multiple storage and handling stages which require a thorough control. Hence, this mode of transport will not be effective if various phases of the transport are not controlled properly. As Devia (2008) points out, the main difficulty associated with the carriage of goods is that there is no international regime in force regarding various modes of transport. As a result of this lack of uniformity in regulation, the determination of the law depends on a specific transport process when different modes of transport are deployed. As Sturley (2007) reminds, there may arise some problems in the transport of goods between countries located at different continent if the goods in transit are damaged. In such cases, it is very difficult to identify the places or stages where the damages occurred so that the liability of the carrier varies in relation to the court where he is sued. The absence of a unified law for the multimoda l transport of goods caused the emergence of some regional, sub regional and national regulations, which in turn caused great difficulties for the international transport of goods. Similarly, intermodal transport systems face different types of threats from terrorists. From different experiences, it has been observed that railroad freight is extremely vulnerable to terrorist attacks. In addition, issues associated with modular service offerings, transport chain coordination, and network technologies impinge on the scope of intermodal transport systems. In short, it is necessary to establish well planned multimodal and intermodal

Organization Development and Change Essay Example | Topics and Well Written Essays - 500 words

Organization Development and Change - Essay Example There is a marketing office which is tasked to employ marketing techniques to get people to enroll in a class or classes. Courses offered varied from Basic English to special-type classes like IELTS or TOEIC. Teaching positions are open to anyone who can speak English fluently, has stable Internet connection and can work within the offered class hours. Weekly, teachers would plot their own schedules; that is, select the times they can be online and provide classes. I did not work for the company for a long time because the teaching hours took its toll on me. Although I only worked whenever a student would book a lesson with me, the knowledge that someone was waiting for me at a set time became a source of stress because when something came up at school or at home, I would worry about my online class. Also, there were instances when I would adjust my other tasks around my online class but then the class would be cancelled at the last minute. This left me disappointed since if I had known earlier about having no class, I could have scheduled other tasks during those hours. Overall, the experience was a good one though as, through my students I learned tidbits about the culture and life in Korea and China. I can say the company has a few problems. Based on the Weisbord Six-Box Model, (Weisbord, M., 1976), my previous employer’s problems had to do with Structure, Leadership and Rewards. As per Structure, there were really just one or two persons who interacted with the online teachers and these were not the ones with authority to make decisions. So, whenever I had problems with, for example, students or schedules the resolution would take a while and then it was only temporary because when the same thing happens again, there would be a different solution. The next problem would be in Rewards. There was really no such thing as rewards in the organization, I believe. Teachers were only given their compensation. There was no bonus

The roles of pubic relations in crisis managment Essay

The roles of pubic relations in crisis managment - Essay Example The aim of nurturing public relations is to develop rapport with the public and by making them understand the organization and what its doing (Felea, 2004). Experts in public relation use all typology of communication with the public, as represented by personalities who are imbued with institutional and organizational identity (Felea, 2004). This process is deemed significant to avoid or wane down the opposition of employer and employees, in case of labor dispute, or probably to reduce panic in the market in the case of financial crisis. In international relations, countries diplomatically develop public relations to ensure that social acceptability and to maintain social peace while engendering cooperation and collaboration on social policy or agenda (Felea, 2004). This is also true in market relations to ascertain efficiency on commercial firm’s services and to maintain connections with its clients while on business operation (Felea, 2004). Thus, in commerce, a company would use advertisements and other related propaganda to better its relations with the public, its â€Å"goods suppliers, services providers, labour suppliers, clients, competitors, public organisms (Felea, 2004, p. 1).† Media is an instrument or tool for public relations. Companies relate with media to promote their products and to explicate its business operation and its campaign or probably to promote their activities relating to corporate social responsibility. With globalization taking the market’s core, modern commerce necessitates media in social networking, including the explication of its definitional struggle in the interface of science and policy for the market. David (1999) for instance explicates the significant effort done my farming industry in explaining to the public cattle disease bovine spongiform encephalopathy (BSE) or mad cow. By doing so, the company is able

What historical insights can industry materials (for example, Essay

What historical insights can industry materials (for example, marketing trailers or posters etc) provide in relation to film noir - Essay Example We take a quick peek into how the genre has survived the dual dominance of changing face of Hollywood and commercialization to ensure it holds its place, in spite of not being considered as a genre by many critics. Often classified as the art of making black films, film noir has crime trapped in black and white. There are no shades of gray in the story telling or the narrative. Every word uttered by the protagonists are filmed and shown to the viewer. And the most important part of the genre is creating that psychological shroud that propels the viewer in the audience to experience thrill, crime, and goriness coupled with a pessimistic view of the life of a fear stricken man. With fear of God replaced by fear of crime, film noir has always exploited the psychological tension that it builds up in its audiences (Conard & Porfirio, 2007, p.122). In film noir, it is all about using a set of standardized techniques to create an atmosphere of suspense and thrill. This is in stark contrast to the rest of the thriller movies in Hollywood under the crime and action genres, which rely on showing the activity of crime (like an explosion) happen, than concentrate on building up psychological tension throu gh motion picture of scenes related to the crime (like ticking of the time bomb). This genre evidently has a good amount of impact in engaging the audience and is a challenge for directors to achieve while filming the story. Let us take for example, the case of this film from the mid-nineties, â€Å"The Usual Suspects†. It is a story of five people who are held as suspects in a series of crimes. While the detective is busy trying to find the real criminal, which ultimately happens over the loud twist in the end, each of the five subjects offer elaborate and often untrue flashbacks to their gory pasts during the interrogation, only to mislead the officers. Why they do so is a story that reveals itself slowly, but what we look for in this film is how different

LV & UV GCSE French Oral Examination Essay Example for Free

LV UV GCSE French Oral Examination Essay There are four broad areas of questions for the general conversation section of the oral examination. These are listed below: 1. Lifestyle 2. Leisure 3. Home and environment 4. Work and education Amusez-vous bien et bon courage! Lifestyle Health 1. Qu’est-ce que tu aimes manger et boire? (State what you like to eat drink why, mention things you don’t like to eat drink why, what did you eat drink yesterday, what is your favourite food/drink why, is it healthy. ) 2. Qu’est-ce que tu fais pour rester en forme? (Mention things you do to stay fit – what you eat drink how regularly, what sport/exercise you do, what you could do more of.) 3. Qu’est-ce qui n’est pas trà ¨s bon pour la santà ©? (Mention things which are not so healthy – e.g. smoking, alcohol, drugs, no exercise, do you do any of these things, how often, how could you be healthier.) 4. Qui fait la cuisine chez toi? Tu aimes bien cuisiner ? Tu le fais souvent? (State who normally does the cooking in your house, is the food good/healthy, how often do you cook, what can you cook, what did you make the last time you cooked, how was it?) Relationships and Choices 1. Quel à ¢ge as-tu? Quelle est la date de ton anniversaire? (State age, when your birthday is, how you celebrated your last birthday, what presents you received, what you would like to do for your next birthday.) 2. Quel genre de personne es-tu? (Describe what you look like, what your personality is like, what you like and don’t like doing and why.) 3. Dis-moi quelque chose au sujet de ta famille. (Talk about your brothers, sisters, parents – physical appearance, personality, what you like and don’t like doing with them and why, how well you get on with them all and why, what you did last weekend with them.) 4. Est-ce que tu as des animaux domestiques? (Discuss what your pet is, its name, age, how well you get on with it, whether you would like another or a new pet, who looks after/feeds the pet. If you don’t have any pet, say why and whether you would like a pet and why) 5. Dà ©cris ta meilleure amie. (Describe your best friend – physical appearance, personality, why she is your best friend, how long you have known her, what you did with her last week, how it was, what you plan to do with her next week.) 6. Dà ©cris l’homme de tes rà ªves ! (Describe what your dream partner would be like – physical appearance, personality, why he would be your dream partner, what is important for you in a dream partner and why.) 7. Est-ce que tu voudrais te marier et avoir des enfants à   l’avenir? (State whether you would like to get married and have children in the future and why or why not. Why is marriage important to you, what type of mother and wife would you like to be.) 8. Tu touches combien d’argent de poche? (State how much pocket money you get, from whom and how often, is this enough – why or why not, what you normally spend your pocket money on, what you bought last week, how much you save, what you are saving for, whether you would prefer to have a part-time job or simply receive pocket money, and why.) 9. Tes parents sont-ils sà ©và ¨res? Pourquoi (pas)? (A continuation of discussing how you get on with your parents – state what you have to do at home, what you are allowed and not allowed to do, whether you think this is fair or not, how would you like to improve your relationship with your parents.) Leisure Free time and the Media 1. Qu’est-ce que tu aimes faire pendant ton temps libre? (Mention three things you like doing in your spare time – e.g. shopping, music, sport, cinema etc, state how often you do this and with whom, say why you like these activities, say what you like to do in good/bad weather, in summer/winter.) 2. Qu’est-ce que tu n’aimes pas faire pendant ton temps libre? (State three things you don’t like doing in your spare time and why, mention something you did last week which you did not enjoy and why.) 3. Est-ce que tu aimerais essayer un nouveau passe-temps ? Pourquoi ? (Mention a new hobby you would like to try out and why, mention also one you wouldn’t want to try out and why.) 4. Tu regardes souvent la tà ©là ©? Quelle est ton à ©mission prà ©fà ©rà ©e ? (State how often you watch TV – in the week and at the weekend, with whom you watch TV, what you saw on TV yesterday, what your favourite programme is, why, describe what type of programme it is and what usually happens, state what you don’t like on TV and why.) 5. Tu vas souvent au cinà ©ma? Parle-moi du dernier film que tu as vu. (State how often and with whom you go to the cinema, what are your favourite types of film and why, describe a film which you went to see recently, what happened, who the actors were, why you liked or disliked it, to whom you would recommend this film.) 6. Aimes-tu lire? Quel type de livres aimes-tu lire? Quel est ton livre prà ©fà ©rà ©? Pourquoi ? (State how often you like to read and which types of book, talk about your favourite book – title, author, what happens, why you like it, what you would like to read in the future and why.) 7. Qu’est-ce que tu as fait le weekend dernier pendant ton temps libre? (Talk about two activities you did last weekend – what, where, with whom, how much it cost, what the weather was like, whether you enjoyed it or not.) 8. Qu’est-ce que tu vas faire le weekend prochain? (Talk about a couple of things you will do next weekend – what, with whom, where, whether you’re looking forward to it why.) 9. Comment sont les magasins prà ¨s de chez toi? (Describe what the shopping options in your area are like, how far do you live from the shops, how you travel there, favourite types of shops and why, what you bought the last time you went shopping, is it better to travel to London for shopping, why.) 10. Tu touches combien d’argent de poche? (State how much pocket money you get, from whom and how often, is this enough – why or why not, what you normally spend your pocket money on, what you bought last week, how much you save, what you are saving for, whether you would prefer to have a part-time job or simply receive pocket money, and why.) 11. Est-ce que tu utilises beaucoup internet ? (Talk about how often you use the internet and what for, e.g. for homework, to write to friends and family, to listen to music and watch programmes) 12. Est-ce que tu as un tà ©là ©phone portable ? (Explain if you have a mobile phone and how often you use it. You could also talk about whether you pay for the bill or whether your parents do. Is it fair ?) 13. Est-ce que les nouvelles technologies peuvent à ªtre dangereuses ? (Talk about the possible dangers of the new techonologies, particularly the internet, but also of their benefits, e.g. the advantages of having a mobile phone) Holidays 1. Qu’est-ce que tu as fait pendant les dernià ¨res grandes vacances? (State where and with whom you went, how you travelled, where you stayed, what the accommodation was like, what you did during the day, what you ate and drank, whether you liked it, what the weather was like, mention one thing you didn’t like and why, what the people were like, whether you want to return next year.) 2. Que fais-tu normalement pendant les vacances de Noà «l? (State what you normally do in the Christmas holidays, where you go, or whether you stay at home, whom you visit, what you do, what you eat and drink, which presents you received last year, what the weather is normally like, what you would like to do in the next winter holidays.) 3. Oà ¹ iras-tu pendant les prochaines vacances? (State where you will go and why, with whom, where you will stay, what you will eat and drink, what the weather will be like, what you hope to do in the day and in the evening, how long you will stay, whether you are looking forward to it.) 4. Es-tu dà ©jà   allà ©e en France? (State whether you have been to France – e.g. Vallà ©e de la Loire, say if you liked it and why, say where you went, what you did, what the weather was like, what the food and drink were like, whether you would like to return, what the people were like, say what the main differences between France and England are for you.) 5. Que peuvent faire les touristes dans ta rà ©gion? (State whether your area is good for tourists or not, list three things tourists can do, what the transport is like, what the accommodation is like, what the weather is like in the summer, what one can do in the evening, whether there are any good restaurants in the area, which sights you’ve visited in the area, whether you would recommend the area to tourists.) 6. Est-ce que tu prà ©fà ¨res partir en vacances en famille ou avec des amis? Pourquoi ? (Explain why you prefer going on holiday with your parents or friends. Talk about the advantages and disadvantages of both options. Explain whether there are any drawbacks when going on holiday with friends. Talk about a previous experience.) Home and Environment Home and Local Area 1. Oà ¹ habites-tu? Oà ¹ se trouve cette ville/ce village? (State where you live and where it is situated, say what type of town/village it is, say why you like or dislike living there, say what is nearby, what is good for tourists, what the weather is like in summer and winter.) 2. Dà ©cris-moi ta maison. (Describe what type of house you live in and where in the town/village it is situated, how long you have lived there, list some of the rooms upstairs downstairs, say if you have a favourite room and why, describe the furniture in your bedroom and whether you like it, describe the garden and what you like to do there. Say where you used to live when you were younger and which one you prefer) 3. Oà ¹ aimerais-tu habiter plus tard? Pourquoi ? (State where you would most like to live and why, what there is to do there, what the weather is like, whether you prefer living in a town or in the country and why, what is there to do there at night, say why you would or wouldn’t want to live abroad.) 4. Tu vas souvent dans le centre de Londres? (Say how far you live from London, how often you go there, what there is to do there, how you travel there, what you did the last time you went to London, say one thing you dislike about London and why.) 5. Qu’est-ce que tu fais d’habitude pour Noà «l/Pà ¢ques à   la maison? (State what you normally do at Easter/Christmas at home, who visits, what you eat drink, what you did last Easter/Christmas, presents, what would you like to do at Easter/Christmas next year?) Environment 1. Quels sont les problà ¨mes d’environnement dans ta rà ©gion et dans le monde? (List some of the environmental problems in your area and state why the environment is important to you, mention some of the environmental improvements in your area and around the world.) 2. Que peut-on faire pour protà ©ger l’environnement? Que faites-vous dans ta famille pour protà ©ger l’environnement ? (Mention several ways in which one can help the environment, state what you personally and your family do to help the environment, mention one thing you did last week to help, suggest a way in which your area could be more environmentally-friendly. Explain what would happen if we didn’t do something soon.) Work and Education School and Future Plans 1. Parle-moi de ton à ©cole. (Describe your school in every aspect – name, location, number of pupils, staff, private girls’ school, times of the school day, activities at lunchtime, what the school food is like, sports’ facilities, what you like dislike about your school.) 2. Qu’est-ce que tu à ©tudies comme matià ¨res? (Mention some of the subjects you’re learning, say why you like dislike some, say if you have a favourite lesson why, are there other subjects you would like to learn?) 3. Parle-moi de ton uniforme scolaire. (State what your school uniform is, do you like it, would you prefer to have no school uniform, is uniform sometimes good?) 4. Qu’est-ce que tu as l’intention d’à ©tudier l’annà ©e prochaine pour le bac? (State which subjects you would like to learn next year and why, will you stay at this school or move somewhere else, state which subjects you would not like to learn next year why.) 5. Est-ce que tu trouves l’à ©cole stressante? (Talk about what makes life at school stressful. You could mention the amount of homework that you receive everyday, the number of tests that you have and how difficult the exams are. You could talk about how easy life used to be like in primary school) 6. Comment pourrait-on amà ©liorer ton à ©cole? (Make a couple of suggestions as to how your school could be improved – e.g. having boys, no school uniform, better food/facilities etc.) 7. Est-ce que tu veux faire des à ©tudes à   l’università ©? (State whether you would like to go to university, where, to study what, why, or why you don’t know yet.) Current and Future jobs 1. Est-ce que tu as un petit boulot? Est-ce que tu voudrais en avoir un? (State whether you have a part-time job, what you do, where you work, how much you earn, do you like it, why, what you spend you money on, or say whether you would like a part-time job, doing what, earning how much, how you go about looking for work) 2. Qu’est-ce que tu voudrais faire comme mà ©tier plus tard? Pourquoi? (State what you would like to do career-wise, type of job, how much money you would like to earn, would you like to live/work abroad, why this is a good choice for you, what is your dream job why.) 3. Quels sont les avantages et les inconvà ©nients des diffà ©rents metiers? (Talk about 2 or 3 different professions that you may find interesting and discuss their advantages and drawbacks)

Nestle: A marketing analysis

Nestle: A marketing analysis Nestlà © is the worlds leading Nutrition, Health and Wellness company (Nestlà © SA, 2010). As the worlds leading food company, Nestlà © is dedicated to provide the best nourishment to people throughout their lives by understanding consumer needs and meeting those needs through its global resources. Nestlà © has grown to become the worlds largest food company providing more than 8,500 brands and 10,000 products. Nestlà © has more than 456 factories spread over 80 countries with its headquarters in Vevey, Switzerland and employs more than 283,000 people. The founder for Nestlà © Group was a Swiss chemist known as Henri Nestlà ©. It started when there was a high infant mortality in Europe due to malnutrition, where Henri began experimenting with nutritious food supplements to overcome the situation. During 1867, Henris first success was the development of milk food supplement which had helped a premature infant who was unable to accept his mothers milk or other conventional substitute. The product was then marketed throughout Europe which was known as Farine Lactà ©e Nestlà ©. Henri Nestlà © adopted his own coat of arms as a trademark in 1867 known as Nestlà © which means little nest translated from German, and the now-famous symbol is universally understood as it represents nurturing, caring, security, nourishment and family bonding. These attributes are still the guiding legacy for the company as it fulfills its commitment to Good Food, Good Life. During 1905, Nestlà © Company merged with the Anglo-Swiss Condensed Milk Compan y, the first condensed milk factory which opened in Switzerland during 1866. In 1904, Nestlà © entered into milk chocolate business when Peter Kohler Swiss General Chocolate Company produced milk chocolate under Nestlà ©s trademark and the company then joined Nestlà © Group in 1929. Nestlà © grew and diversified its range of products, through acquisition and mergers with well known brands. Nestlà © started in Malaysia during 1912 as the Anglo-Swiss Condensed Milk Company in Penang. The growth and expansion made a move to Kuala Lumpur during 1939 and with its first factory located in Petaling Jaya in 1962. Now, Nestlà © Malaysia manufactures its product in 7 factories and operates from its head office in Mutiara Damansara with six other sales offices nationwide. The company was public listed on KLSE during 13 December 1989. Today, the company employs 5000 people and markets more than 300 Halal products in Malaysia such as Milo, Nescafe, Maggi, Kit-Kat, Nesvita and etc. Nestlà © Company still adheres to its founders beliefs and principles providing the best products for every individual. (Source: nestle.com.my) SITUATION ANALYSIS Market Summary The soft drink industry consists of establishments primarily engaged in manufacturing non-alcoholic beverages in the form of carbonated and non-carbonated. These drinks are normally consumed while it is cold. Carbonated drinks are drinks that contain gassy and fizzy feeling while drinking such as soda, cola and many more where as non-carbonated are drinks which do not contain gases such as fruit juices, yogurt drink, cordial, and etc. In the Malaysia market, soft drink industry has been growing continuously for 5 consecutive years since 2002 (Loh, 2009). In fact, there are a certain amount of consumers who really enjoys soft drinks as they are cold and refreshing for a hot climate country. Most consumers are normally children and young adults due to their active lifestyle. According to the report entitled Soft Drinks in Malaysia to 2012 by Research and Markets, it states that the market for soft drinks had increased from 2002 to 2007 with a growing annual average rate of 5.7% (Asia Food Journal, 2009). However, there has been a decline in the sales of carbonates, functional drinks, concentrates and ready-to-drink (RTD) teas where this trend can be deduced from the growing health awareness which encourages a stronger demand for healthier beverages (Loh, 2009). The consumer market has not changed their main taste in carbonates. However, seeking for alternative and healthier choices is getting popular. In the forecast from 2008 to 2012, there will be a continuing but slower progress in the soft drinks industry in terms of quantitative and qualitative sales where the trend is inclining towards healthier drinks that include low-calories and low-sugar products in natural and healthier form such as fruit or vegetable juice (Loh, 2009). Furthermore, the consumption of soft drinks is also a fairly high consumable product in the market as Malaysia is an Islamic country and therefore the consumption of alcohol per capita is low as Muslims do not consume alcohol (Malaysia Food Drink Report Q3, 2008). Target Market The target market for Nestlà ©s soft drink products focuses more to a healthier drink and a target group that ranges from children to adults depending on the type of drinks. For instance, Yoco Cultured Drink targets more to the children segment, RTD Milo in UHT targets more on children to young adults segment, RTD Milo canned and RTD Nescafe targets more on young adults segment and Nestlà © Bliss Yogurt Drink are more to young adults to adults segment. In addition, target customers who purchase these products often prefer convenience as these drinks are ready to be consumed straight away. Market Attractiveness Global uncertainties had brought an impact to Nestlà © performance. Although with the tough economic environment that Nestlà © Malaysia faces, the Nestlà ©s management group took actions to help ensure the company delivers a strong performance reaching a double digit growth of 13.5% together with a total sales turnover of RM3.9 billion in 2008 (Nestlà © Corporate Report, 2008). Nestlà © has also made a move towards the expansion of Popular Positioned Product (PPP) which offers Malaysians nutritionally balanced products at affordable prices (Nestlà © Creating Shared Value Report, 2008). Still, there is also strong competition in the soft drinks industry that has contributed to challenges in terms of price due to economic factors. Furthermore, strong companies like FN Sdn Bhd and Pemanis Sdn Bhd have higher awareness in this industry as they focuses mainly on soft drinks. In fact, this industry is seemingly non-attractive for new entrants as there are many companies plus strong existing companies in this segment. However, Nestlà © only focuses on drinks which benefits health and wellness of the people and has a competitive differentiation as consumers nowadays are seeking for healthier alternatives. In terms of political factor, Nestlà © shares the concern of the Ministry of Health on the state of the nations health such as supporting the efforts of the National Plan of Action for Nutrition Malaysia II (NPANM II) to address health issues related to nutrition affecting Malaysians (Nestlà © Creating Shared Value Report, 2008). Nestlà © also focused on the Centre of Excellence for Halal in Malaysia that offers Halal products which has gained even more ground and importance not only in the local market but also the export market (Nestlà © Creating Shared Value Report, 2008). According to The Star, Nestlà © Malaysia expects its out-of-home food and beverage market to double to RM7.84bil in five years as Malaysians spend more money eating out which is known to be a social trend. The companys out-of-home market was 35% from the current share of RM11.2bil due to increasing number of partnerships the company had and an increasing amount of people eating out (The Star, 2009). Besides that, Nestlà © Malaysia also placed an importance and is committed towards environmental issues by practicing to preserve natural resources and minimise waste (Nestlà © Creating Shared Value Report, 2008) where Nestlà © has come up with Nestlà © Environmental Management System (NEMS) which is to improve management cycle and manages the companys environmental performance in alignment with the requirements of international standard ISO14001:2004. Positioning In response to the current consumers need for health, nutrition, convenience and well-being, Nestlà © had positioned its products by providing a full range of clarified nutritional balanced products that are trusted brands among the Malaysians. Differential Advantage Nestlà © Malaysia has a certain differential advantage especially in terms of providing healthier and trusted brands as it has existed for a long period of time in the Malaysia market. For instance, Nestlà © received a positive feedback from consumers by offering full range of drinks product with No Artificial Colouring in conjunction with Some Things are Best Left Natural campaign (Nestlà © Corporate Report, 2008). Nestlà © Malaysias credibility and positioning as the Centre of Excellence for Halal within the Nestlà © group has gained importance by successfully launching wide range of Halal products as these products are not only being marketed locally but also to the export market (Nestlà © Corporate Report, 2008). Besides, these products have gained trust and confidence among the Muslim consumers (Nestlà © Creating Shared Value Report, 2008). Due to increasing out-of-home food and beverage market, Nestlà © has also evolved the Food Services Business Unit into Nestlà © Pro fessional to manage business globally for independent business that caters for the needs of out-of-home operators which ranges from five-star hotels to mamak stalls (The Star, 2009) where the company focuses on consistency in the market. This will also be an added advantage for the companys long-term, profitable growth as it aims to be an inspiring growth partner by delivering creative and branded solution that will enable operators to operate and create customer satisfaction. Furthermore, Nestlà © has also launched a range of products known as Popularly Positioned Products (PPP) in 2008 by providing products at an affordable price range to consumers (Nestlà © Creating Shared Value Report, 2008) to be price competitive in the market and at the same time providing quality products to consumers. The Microenvironment Competitors The soft drink industry in the Malaysia market faces many competition and challenges. Among the few soft drink manufacturers in Malaysia are FN Sdn Bhd, Pemanis Sdn Bhd, Yeo Hiap Seng (M) Bhd, Malaysia Milk Sdn Bhd, Lam Soon (M) Sdn Bhd, Pokka Ace Sdn Bhd, Dutch Lady Milk Industries Bhd and etc. One of the leading soft drink manufacturers in Malaysia is FN Sdn Bhd (Asia Food Journal, 2009) where the main product for FN Sdn Bhd in Malaysia is Coca-Cola which is known to be the leading soft drink brand around the world and ranked first in the Best Global Brand 2000-2009 (Interbrand, 2010). Furthermore, FN Sdn Bhd also produces the main selling isotonic drink which is 100Plus. However, the direct competitions faced by Nestlà © Malaysia are as stated in the table where these competitors are known to have product which have similarity in relation to Nestlà ©s beverage product. Product Nestlà ©s product Competitors Competitors product Chocolate malt drink Milo Maestro Swiss Corporation (M) Sdn Bhd Vico RTD coffee Nescafe (canned) Pokka Ace Sdn Bhd Pokka (canned) Yogurt drink Nestlà © Bliss Dutch Lady Milk Industries Bhd Dutch Lady Yogurt Drink Cultured drink Yoco Malaysia Milk Sdn Bhd MDD (M) Sdn Bhd Vitagen Nutrigen Soya bean milk Nestiva FN Sdn Bhd Yeo Hiap Seng (M) Bhd Lam Soon (M) Bhd Seasons Yeos Drinho (Source: Malaysia Food and Beverage Directory Online) Distributors Nestlà © distributes its product through its National Distribution Centre to its wholesalers and retailers like Giant, Tesco, Carrefour, Jusco, KK Supermarket, 7-Eleven, 99-Speedmart and many more which will then be sold to end users. (Source: Nestlà © Report, 2008; Giant Hypermarket Shah Alam; Tesco Hypermarket Shah Alam; Carrefour Subang Jaya; Jusco Bukit Tinggi, Klang; KK Supermarket Section 9, Shah Alam; 7-Eleven Section 9, Shan Alam; 99-Speedmart Section 25, Shah Alam) Suppliers In order for Nestlà © to produce its product, materials such as packaging and ingredients are obtained through trustworthy suppliers. Furthermore, it is very challenging for Nestlà © Malaysia to ensure a steady supply of material at competitive cost. Nestlà © Malaysia currently has about a total of 150 suppliers which include 40 that are local companies and these 40 local companies supply and contribute only 10% of its raw materials and ingredients to Nestlà © Malaysia (hdcglobal.com, 2009). SWOT Analysis (Source: Malaysia Food Drinks Report Q3 2008) Strengths One of the strongest and well known brand names in the market An immensely dominant parent company in Malaysia as it is one of the most important Asian markets to ensure the subsidiary continues to receive investment funds Acts as an important regional hub in Malaysia and as such production facilities remain revolutionary Weaknesses Price-sensitive Malaysian consumers limit strong growth opportunities at the ultra-premium end of the market Consumer preference for fresh foods brings a large challenge towards the processed product portfolio Opportunities Having Malaysia established as its Global Centre for Halal Excellence where it is on the edge to capitalise on growth in this global industry as Halal foods have contributed particularly strongly in Nestlà © Malaysia export growth Regional health and hygiene scares have led to increased interest in processed foods, especially from an established and recognised manufacturer Healthier option of instant food exploit consumer interest in the fields of convenience and healthy-living Threats Continue to feel its margins pressurized by increasing commodity expenditure and a desire to maintain consumer loyalty by keeping prices low Marketing Mix Product Canned Drinks Milo Grab N Go (Original, Mocha, Hi-Cal) Nescafe (Black Roast, Original, Mocha, Latte, Ice) UHT(Tetra Pak) Milo Nesvita Soya Bean Milk (Original, Calcium, Honey, Aloe Vera, Gula Melaka) Cultured Drinks Nestlà © Yoco (Strawberry, Orange, Blackcurrant, Mixed Fruits) Yogurt Drinks Nestlà © Bliss (Orange, Strawberry, Kiwi, Guava, Blackcurrant, Mango, Tropical Fruit, Passion Fruit Orange, Apple Kiwi, Lime Cucumber) (Source: nestle.com.my) Price Product Price Milo Grab N Go (canned) RM1.40 (Original 240mL), RM1.61(Hi-Cal 240mL), RM1.69 (Mocha 240mL) Milo (UHT) RM4.29 (1.0L), RM7.29 (6 x 250mL), RM3.73 (4 x 125mL) Nescafe (canned) RM1.69 (240mL), RM9.39 (6 x 240mL) Nestiva (UHT) RM5.89 (6 x 250mL) Nestlà © Yoco RM3.49 (5 x 120g) Nestlà © Bliss RM4.19 (750g), RM1.99 (300g), RM4.19 (5 x 125g) (Source: Tesco Hypermarket Shah Alam) Place Nestlà © produces its products in 7 factories and will then distribute its product through its National Distribution Centre to its retailers like hypermarket and supermarket such as Giant, Tesco, Carrefour, Jusco, KK Supermarket and convenience stores such as 7-Eleven, 99-Speedmart and many more which will then be sold to consumers which is available throughout the whole nationwide of Malaysia. (Source: Nestlà © Report 2008; Giant Hypermarket Shah Alam; Tesco Hypermarket Shah Alam; Carrefour Subang Jaya; Jusco Bukit Tinggi, Klang; KK Supermarket Section 9, Shah Alam; 7-Eleven Section 9, Shan Alam; 99-Speedmart Section 25, Shah Alam) Promotion Nestlà © Malaysia has done all sorts of promotions in order to promote their products such as by holding events, sampling, consumer contests, advertising, offering lower prices for their products and many more to attract customers into purchasing their brand. (Source: Nestlà © Creating Shared Value Report 2008; Nestlà © Corporate Report 2008) People Since 1912, Nestlà © has built the trust among Malaysian consumers through its variety of products which are now well-known household brands. According to the Corporate Brand Monitor Study conducted by Nestle during 2008, the first company that came into mind was Nestlà © when being asked to think about food and beverage companies (Nestlà © Creating Shared Value Report, 2008). In 2008, there was a significant increase towards the awareness of Nestlà © among the consumers in the Nestlà © database. A majority of those surveyed have a good impression of the company (Nestlà © Creating Shared Value Report, 2008). In Nestlà © Malaysia, it is important for employees to contribute towards their corporate vision which is the leading reference company in Nutrition, Health and Wellness. Nestlà © believes that a healthy workforce can contribute to happy employees and improve productivity (Nestlà © Creating Shared Value Report, 2008). According to the Organisational Climate survey conducted by Nestlà © during 2007, the company is known to be the preferred benchmark against other High Performing Global Companies with a participation rate of 91% (Nestlà © Creating Shared Value Report, 2008). Process Consumers can easily purchase Nestlà © drinks products from Nestlà © distributors such as hypermarkets, convenience stores and etc to obtain the products. Physical evidence The beverages size ranges are as stated below: Product Size Milo Grab N Go (canned) 240mL Milo (UHT) 125mL, 250mL, 1.0L Nescafe (canned) 240mL Nesvita (UHT) 250mL Nestlà © Yoco 120g Nestlà © Bliss 125g, 300g, 750g (Source: As printed on the packet of the drinks) (Source: product images taken from nestle.com.my) MARKETING STRATEGY Objective To create brand awareness for new and current product To create satisfied customers towards product and services To increase extra sales profit for the company Ansoff Matrix Existing Product New Product Existing Market Market Penetration Price making price affordable for this product Promotion having free samples and creating added value for customers Place making product available and accessible Product Development Product creating an addition new product for the drinks segment New Market Market Development People creating a wider target market Diversification Product Development (creating a new beverage product for Nestlà ©) Product: A new product will be created as an addition to Nestlà © drinks segment in the existing market. This product created will be a fruit drink called NesFruits which is a healthier alternative of fruit drink that will be available in the market as it contains less sugar and also no artificial colouring and flavouring is added into the drink. Creating a healthier alternative drink will help boost up company sales as consumer are more health conscious nowadays and want more choices and options while they seek healthier alternative in drinks due to the increasing numbers of illnesses that is arising with unhealthy lifestyle. Market Penetration (penetrating to competitors market) Price: This new drink will be priced at an affordable price and placed in the market under the Popularly Positioned Product (PPP) by the company in conjunction with available ongoing promotions where customers always like their products with quality and within an affordable range for them to purchase. Promotion: This drink will be placed under promotion by giving out free sampling with every purchase of Nestlà © product, holding consumer contest and events when it is newly launch. Furthermore, offering a lower price promotion or giving out some freebies with every purchase of the product can help to penetrate competitors market. By doing so, it can help to create an added value and satisfaction within customers when purchasing the product as customers love great value for money and offers. Place: This product will also be made available and accessible for everyone where it can be easily obtainable nationwide. It will not only be made available in hypermarkets and supermarkets but can also be easily purchased through vending machines, convenience stores, fast food outlets and petrol kiosks when the consumer has a sudden desire of having the drink. Market Development (creating a wider target market) People: This new drink should be able to have a wider segment since it is meant for everyone as it is a healthy drink. However, this drink is not just targeting people who are health conscious but also for people who desires and enjoys having fruit juices all the time. Furthermore, having a wider market can help boost extra sales and profit. Target Market The target market for NesFruits would be more for consumers who are health conscious especially the baby-boomers generation. This product is created in such a way where it is less sweet with no added artificial flavouring and colouring. In addition, this product will also be targeting people who want convenience and enjoy drinking pure fruit juice. Positioning This product will be positioned as a healthier choice of fruit juice which contains less sugar and no artificial colouring and flavouring is added into the drink. Furthermore, this fruit juice also contains high vitamin C as it is made from real fruits. The purpose of having this product to be less sweet is due to increasing numbers of diabetics in Malaysia (The Star, 2010). As people are aware of the risk of consuming too much sugar, this will lead them to purchase healthier alternative drinks. Besides that, artificial content is also unimportant in Nestlà © products with the supporting campaign theme of Some Things are Best Left Natural. In fact, colouring and flavouring does not play an important obsession to adults as they know that artificial content is a chemical which will harm the body if consumed on a long term basis (Heather, 2007). On top of this, it is not the colour of the drink that matters but the original quality content of the drink which is more important such as t he purity and freshness of the juice with a combination of fruity good taste. In addition, this drink is also more refreshing and thirst quenching because there is less sugar added as sugar will tend to make a person thirstier after consumption. This drink also helps bring convenience for fruit juice lovers where they do not need to go through the process of blending fruits to get the juices as this product really taste like juice out from the blender. Moreover, this product can be consumed on a daily basis as it is made from natural fruits with less sugar and no added artificial content and therefore suitable for everyone. Competitive Advantage These new juices are high in vitamin C as they are extracted from real fruits. Furthermore, this drink also contains less sugar compared to other fruit juices that is available in the Malaysia market. In addition, artificial content is also not added into the drink with supporting campaign theme Some Things are Best Left Natural. Competitive Target The direct competitive target for this new product will be FN Sdn Bhd Fruit Tree and Malaysia Milk Sdn Bhd Marigold Peel Fresh (food-beverage.com.my). This is because both of these brands are the main key players in the fruit drink segment. Furthermore, they are also competitive challenging in terms of price as this new product will be priced higher compared to them in the market. However, with the excellent quality and the benefit of the new drink, it will somehow attract consumers that is seeking healthy drinks in the market as this new drink is something different compared to the fruit juices that competitors are having. Strategies Product NesFruits is a new fruit juice product from Nestlà © that will be an addition to the drink segment for the company. This product comes in an assorted range of flavours which includes orange, apple, grape, mango and tropical mix. It will also be packed in various pack sizes which include handy pack size of 250mL for convenience and large pack size of 1.2L and 2.0L for bulk consumption. Price The price for NesFruits will be slightly more expensive than other brand of fruit juices that is available in the market as it is made purely from fruits in comparison with the quality at an affordable price. The price will be range from RM6.99 to RM10.99. The 250mL pack of 6 will be price for RM8.99, RM6.99 for the 1.2L and RM10.99 for the 2.0L. Place NesFruits will go through channel integration which will be sold through intermediaries using conventional marketing channels such as supermarkets, hypermarkets, convenience stores and vending machines. This product will be easily available at all supermarkets and hypermarkets such as Giant, Tesco, and Carrefour plus easily accessible through convenience stores such as 7-Eleven, petrol kiosks and Nestlà © vending machines. Promotion In order to promote NesFruits in Malaysia, these are the following ways that the promotion should be done: Event NesFruits will be introduced and launched through an event by the Malaysia Health Ministry and Malaysia Natural Resources and Environment Ministry. The purpose of this event is not only to introduce a healthy fruit juice in the market but also to create awareness that Nestlà © Malaysia is a sustainable company towards the environment where the fruit waste from the product will be further used to make enzyme that can be use for household cleaning During this time, free samples will be done to let the people try out the new product and to collect feedback about the new drink. This product will also be placed under promotional sale for customers to purchase. In addition, this event will definitely have good publicity as it will be advertised through the media since it is supported by the Ministry of Malaysia. Product brochure NesFruits can also be introduced using Dear Nestlà © Programme by sending product brochures to introduce this new product to Dear Nestlà © members. On top of this, a coupon card for a free NesFruits 250mL and discount voucher will also be given for the members to prompt them in trying this new product which is easily obtainable at participating retailers. Sampling A coupon card for 2 free sample of NesFruits 250ml (customer gets to choose any 2 flavours) will be given out with every purchase of RM20 and above on Nestlà © products at participating retailers to introduce this product to the market. By filling in their particulars on the coupon card and submitting it to participating retailers, customers will have a chance to try out the new product for free. This product can also be promoted by having free samples in supermarkets and hypermarkets during weekends when most people do their grocery shopping. Sales promotion A sales promotion of buy 2 free 1 or giving out some nice freebies with every purchase of the product will also be done at different period of time to create added value for customers. 20% discount promotion on price (PPP) will also be done during certain period of time. Contest A contest will also be held in conjunction with the launching of this product which will be held for 2 months by just answering 3 simple questions on the contest form. Entitlement for this contest: 4x250mL 1 contest form, 1.2L 1 contest form, 2.0L 2 contest form Winners: RM50,0001; RM10,0003; RM1,00010; RM500x50 Advertisement Advertisement for this product will be done on billboards, newspapers and health magazines This is to remind, reinforce and at the same time create awareness for this newly launched product and available on-going promotions. In order to launch this promotional campaign, Nestlà © Malaysia will have to hire a specialist agency to organize the development of this campaign for this new product. People The following are ways to sell this product to retailers: In order to have working productivity among the employees in the key account management division, Nestlà © Malaysia must follow the cycle of motivation as stated in the diagram: This product is a low involvement purchasing behavior product among customers. Therefore, it is better to create awareness by having trial for this product and to collect feedback from customers to make improvement according to customers needs and wants in order to have repeat purchase in the future. Process Purchases of this product can be easily made by way of payment at the place of distribution. Physical Evidence NesFruits will be packed in a tetra pak form in which the 1.2L and 2.0L comes with bottle cap to open and close the drink easily so that the drink will not spill where as the 250mL will come with a straw and a sealed lid for convenience to drink straight away from the pack. Marketing Research Product Free sampling will be done during weekends at hypermarkets and supermarkets to get direct feedback from customers about the new product. Price Monitoring competitors through environmental scanning, and gathering, buying, soliciting information about competitors by comparing the prices of other competitors and setting the product at a reasonable price for customers under the Popularly Positioned Product once there is a high demand. Promotion Using email survey to collect feedback from customers about the product that they obtained from retailers using the coupon card and customer who answer the survey will get a discount voucher to purchase Nestlà © products. Directly ask for customers feedback and record it during sampling in retailer outlets and customers who gives feedback will obtain a small gift Place Regular site visits to retailers to check on the availability. The visitation will be done on a weekly basis at different locations for 1 to 3 years depending on how well the new product sells. KEY AVTIVITY PLANNER MARKETING ACTIVITY BUDGET Overall Strategies Strategies Cost Event to launch NesFruits in support with the Ministry of Malaysia RM200,000 Giving out product brochure to introduce NesFruits to Dear Nestlà © members with coupon card and discount voucher for members to try out the product RM250,000 Giving out free samples of NesFruits with a purchase of RM20 and above on Nestlà © products RM600,000 Sampling in hypermarkets and supermarkets RM200,000 Buy 2 free 1 sales promotion

Hiv: The Search For A Vaccine Essay -- essays research papers fc

In 1985, over 10,000 cases of AIDS were reported worldwide (White and Fenner 1986). Just over a decade later, in 1998, the Global AIDS Policy Coalition estimated that 30.6 million people were infected with HIV worldwide. It has also been projected that by the year 2000, between 40 and 70 million adults will be infected with HIV (New Generation Vaccines 1997). Over 90% of all HIV-1 infected individuals live in developing nations: 50% in Southeast Asia and 40% in sub-Saharan Africa. However, even with all of these alarming statistics and projections, there is hope for the future of humanity. This hope is a potential anti-AIDS vaccine. An anti-AIDS vaccine is the best bet. Among other factors, the large costs associated with therapeutic drugs do not allow many AIDS patients receive them. This is especially true in the developing nations, constituting over 90% of all HIV infections worldwide (Bloom 1995). Before discussing the development of a potential vaccine, it is imperative to briefly discuss characteristics of HIV itself and also the immune system that these vaccines would target. HIV, a retrovirus from the Lentivirus subfamily, contains ssRNA nucleic acid. Some of its other characteristics include: an icosahedron capsid, various enzymes (including reverse transcriptase), and envelope with the glycoproteins gp 120, gp 41, and gp160. The genes of HIV-1 can be placed into 3 general categories: structural, regulatory, and accessory genes. The structural genes include gag, pol, and env. The regulatory genes include tat and rev. The accessory genes are nef, vpr, vpu, and vif (Vaccines 1999). There are two major branches to the immune system in primates: a humoral or adaptive branch and a cell-mediated or innate branch. The cell-mediated immune response operates through MHC I via CD8+ (cytotoxic T cells). Antibodies are not secreted through this branch of the immune system, and the cell-mediated immune response generally targets viruses and other intracellular antigens. The humoral immune response operates through MHC II via CD4+ (helper T cells). The humoral branch secretes antibodies, which generally target extracellular antigens like bacteria and fungi. There are many obstacles in the way of HIV vaccine development. First, since HIV often mutates its surface glycoprotein (gp120), it has many strains, and the immune response cannot target all of the poss... ...type of vaccination could be enhanced in conjunction with subunit vaccines. In conclusion, there has been a great deal of progress in the development of an anti-AIDS vaccine. The research and knowledge for HIV vaccine development has made great strides in the last decade. Since there are many limitations associated with classical vaccine strategies that incorporate attenuated viruses or inactivated viruses, most efforts in the development of an HIV vaccine are utilizing innovative approaches. Many of these innovative vaccines are very promising, such as the subunit vaccines and the recombinant vector vaccines. Hopefully, it is only a matter of time before a vaccine will be discovered from which all of humanity can benefit. Works Cited Bloom, Barry R. "A Perspective on HIV Vaccines." Science. 272: 5270. (1995) Kuby, Janis. Immunology. 3rd Ed. W.H. Freeman and Company, 1997. Plotkin, Stanley A. and Orenstein, Walter A. Vaccines. 3rd Ed. W.B. Saunders Company, 1999. White, David O. and Frank J. Fenner. Medical Virology. 3rd Ed. Orlando, FL: Academic Press, 1986. "The HIV Vaccine: Situation Analysis." Information for the AIDS Treatment Educator. v. 1, Oct. 1996.

Epic of Beowulf Essay - Beowulf as the Ideal Anglo-Saxon :: Epic of Beowulf Essay

Beowulf as the Ideal Anglo-Saxon Beowulf is a hero who embodies the ideal characteristics in the Anglo-Saxon culture; these characteristics all come together to make up an epic tale. He possesses the virtues, traits and beliefs that were respected in the Anglo-Saxon culture. Beowulf displays these virtues in his own actions and words during different circumstances throughout the tale. Beowulf was "the strongest of the Geats" and also "greater and stronger than anyone anywhere in this world". Beowulf is shown to be the strongest among the strong. Physical strength was very much envied by the Anglo-Saxon culture. Beowulf could slay the greatest monster of all, Grendell. Beowulf killed Grendell; Grendell had never come to such a match among a stronger person "That shepherd of evil, guardian of crime knew at once that nowhere on earth had he met a man whose hands were harder". This shows the physical strength that Beowulf embodied. Beowulf was fearless of all opponents and fought to defend his fame and glory. Beowulf did not need to tell anyone that he was fearless; he showed them how fearless he was. Beowulf needed no sword or shield to protect him from Grendell when he killed Grendell with his own hands "My lord Higlac might think less of me if I let my sword go where my feet were afraid to, if I hid behind some broad linden shield: my hands alone shall fight for me, struggle for life against the monster". Beowulf jumped in the water to fight Grendell's mourning mother, he did not know where he was going yet, he went for glory and fame showing no fear. Beowulf displayed that he was very resourceful, as well as, the other traits listed. He shows how intelligent he can be when he was fighting Grendells mother and he became weary and became stumbling. In the midst of a battle, Beowulf almost dies if it were not for his woven mail shirt he wore on his chest. "Then he saw, hanging on the wall, a heavy sword, hammered by giants, strong and blessed with their magic, the best of all weapons", "lifted it high over his head and struck with all the strength he had left, caught her in the neck and cut it through, broke bones and all.

The Horrors of Animal Euthanasia Essay -- Euthanasia Physician Assiste

The Horrors of Animal Euthanasia   Ã‚  Ã‚   Due to the domestication of cats and dogs their populations have skyrocketed. This is due in part to the lack of pet owners acting in a  responsible manner. These responsibilities include the spaying and neutering of   pets. These numbers of homeless animals in communities have caused humane societies to euthanize too many animals. This, I feel is a violation to animal rights and is a cruel way for these animals to have to leave this world. I disagree with the activists who believe that the way to keep animal populations down is to euthanize these poor animals. Nothing good could come from the slaughtering of these animals. Fostering large numbers of animals in communities is an overwhelming task, but there are many solutions to this problem. The euthanizing of animals is wrong and all shelters should switch to a no-kill policy.   Ã‚  Ã‚   There are too many animals in the shelters. Animal control officers are forced to put these animals to sleep that could have made loving and affectionate pets. ( Open Your Hearts Mission, p.1 ). Last year at the Vanderburgh Humane Society 2022 unwanted cats and dogs were put to death. These animals were taken to the E-room in the back where   they were injected with a syringe of cool-blue liquid death. After a few seconds the animal fell limp and eventually its heart stopped. Employees at the humane society have the task of deciding which of these animals should be euthanized. This is not something they enjoy and take pride in doing. Usually after a few days the animals which have not been adopted will be euthanized. The ones that are sick or hurt are the first ones to go. The events that take place in the process of the euthanization of... ... http://www.npsc.nbs.gov/resource/othrdata/crp/crp.htm Executive Summary.   (1997).   Fish and Wildlife Service   Internet. http://www.fws.gov/~r9mbmo/issues/arcgoose/parti/execsum.html The Goose Crisis.   (1997).   The Goose Crisis   Internet. http:www.und.nodak.edu/org/ndwild/sgcrisis2.html Kantrud, Harold A., Rolf R. Koford, Douglas H. Johnson, and Michael D. Schwartz. (1993).   The Conservation Reserve Program  Ã‚   Internet.   http://www.npsc.nbs.gov/resource/othrdata/crp/crp.htm Mountain Lion.   (1997).   Kidsfarm   Internet.   http://www.kidsfarm.com/lions.htm Too Much of a Good Thing.   (1997).   Internet.   http://udwild.psych.und.nodak.edu/HTMLPages/goosecrisis.html Trophy Hunting of Mountain Lions: A History of Deception.   (1995).   California  Ã‚   Mountain Lion   Internet. http://www.sierraclulb.org/chapters/ca/mountain-lion/history.html

Education and Recess Essay

Since public schools have started recess it has been set in place to allow students time to express their energy, become active and socialize. Although within the past years, most schools have removed recess from their schedules. School administrators argue that recess wastes time, causes problems and is dangerous. But it is actually a good thing for students. In most schools, the average school day is about eight hours long. During the elementary school year especially, students are bursting with energy that causes their minds to wander. Recess is a great way to allow students to wind down and expel some of their pent-up energy. Also during this time it was usually the teacher who went outside with the class. So while the kids are taking a breather the teachers can too. A growing problem in America today is obesity. Many school cafeterias have switched to a healthier menu and schools have removed snack machines, in an attempt to improve students eating habits and weight. Meanwhile, the same school boards are removing recess from their schedules As a result, obesity rates have tripled in the past forty years. School administrators believe that recess is not needed because the students are required to take Physical Education. Although P.E. is physically active it does not give students many options. Students are graded on their performance and participation so P.E. is not much of a relax and recoup time. In school, it is important for students to develop necessary social skills. In class, students are unable to communicate because they are busy doing their work. Recess allows students to develop relationships, experience and deal with confrontations and learn about other people. These skills will be extremely important in almost every job. You may have noticed all of the big time business men or woman, and they got that job by being a good people person. That’s because when they were kids, recess was an every day thing. In conclusion, recess should be a thing student’s experience everyday. It should be something students think back on as adults and think of how it helped them. If schools go on with out recess for too much longer the obesity and people skills of the future could not be good. If I ever become  an important member of the school board you know what my vote for recess is going to be. What’s yours?

ASDA’s Responses To Changes In Its Business Environment

ASDA Group (ASDA) owned by Wal-Mart group company, is a grocery and general merchandise retailer in the UK. In 2008, ASDA recorded a profit before tax of  £520.4m, down slightly from  £532.7m but exceeding arch rival Sainsbury's. ASDA's sales hit  £18.57bn, up from  £16.7bn, in ranking the chain third in the supermarket hierarchy after ASDA and Sainsbury's.There have been many changes in ASDA's business environment over the last 65 years. ASDA is usually conducting research to identify changes in the business environment and responding to the customer needs its research identifies. One of the research models is PESTE (STEEP). The PESTE model uses the five headings of sociological, technological, economic, environmental and political factors. Factors in the macro-environment such as tax changes, new laws, trade barriers, demographic change and government policy changes affect the management decisions at ASDA.Sociological (gender roles, age of consumers, the extent of local mig ration/mobility, patterns of consumption, culture of a population, out of town shopping/car usage, busy people/working more hours)One of the sociological factor is dietary habits. Nowadays, people want to try different and new foods. ASDA has responded by increasing its range of foreign foods such as Mexican, Indian and Chinese. Likewise, the large ethnic populations that have moved to the UK have made ASDA respond by increasing its range of foods. For example, there is a full aisle of Polish food in ASDA in Boston, Lincolnshire. This is not extraordinary, considering that in this little city (30,000 citizens) almost 50% is Polish. Another factor the ageing population also has impact on the demand for non-food products such glasses from optical stores. ASDA have its own ‘ASDA Opticians'. This is example how ASDA responds to changes in sociological environment and the age of customers factor.TechnologicalTechnology is an area where there have been a lot of advances. The example of this is the mass use of microwaves. The Company launched a range of microwaveable foods. Welcomed new technologies, ASDA has implemented online shopping and self service checkouts which make easier shopping for customers. Furthermore, new technologies enable improvements to the way that ASDA does its business. The company uses information technology to support its operations. For example, it can see how individual products are performing store-by-store at a glance through data collection. ASDA appears to have responded well in this area.Political – Legal changes (laws on foods, competition laws, rate of unemployment, tax policies, price regulations etc)Planning permission is heavily regulated in the UK. ASDA is aware of planning permission regulations. Store expansions goes ahead to comply with planning regulations. ASDA identifies relevant planning laws and comply with them to reduce any disruption to its store expansion programme by local people’s dissent or the local authority refusal. This supports the successful opening of a new store in an area. An example is the development of huge out of town ASDA Superstores which have huge car parks. This was made possible by the government allowing them planning permission to build.The UK is a member state of the EU so ASDA has to abide by EU laws e.g. competition laws. ASDA is restricted from growing too large. To overcome this they have started to offer more services such as financial services . There is ‘ASDA money' (ASDA FINANCIAL SERVICES LIMITED) which offers credit cards and insurance. In addition, it provides mobile phone network. The ‘ASDA mobile' is the cheapest supermarket mobile network with a cheaper overall tariff than rival Tesco.Environmental/Ecological (more focus on organic, recyclable, less waste, environmental regulations etc)A global warming is the one of the biggest threat to a natural environment. The cause of global warming is the emission of carbon dioxide. To m eet these challenges, ASDA supports carbon reductions in most of its stores. ASDA’s  stores are eco-friendly, 40% more energy efficient and emitting 50% less carbon dioxide than a standard new build store. Over the past couple of years ASDA has been working with its suppliers to reduce the amount of carbon emitted during manufacture, growing and processing of their products — something that’s known as embedded carbon.Many people now do not want to eat food that has been grown or reared using chemicals, they want natural food. ASDA has responded by introducing a wide range of organic food ranges. For example, ASDA have launched the Organix brand which helps people to find organic food on storefront shelves.Economic (recession, competition, inflation, taxes etc)ASDA like its main competitors Tesco and Sainsbury have been accused of tax avoidance, depriving farmers of a livelihood and functioning as modern-day monopolies that drive local businesses out of communi ties. ASDA has grown enormously and has forced many small retailers out of business; they have received a lot of criticism in this area and appear not to care. They have also been criticised for the low prices they pay UK farmers for their products , which in same cases has forced farms close.In addition, ASDA has been criticised for not responding to the needs of some shareholders, such as UK farmers. As we see this economic factors are where ASDA has problems responding positively to changes in business environment. It could have negative influence for its clients. Some people could change their preferences and to go shopping in a competitor supermarket due to a bad publicity.ConclusionIt is important to respond accurately to factors such as tax changes, new laws, trade barriers, demographic change and government policy changes. This evaluation has considered how ASDA has responded to external changes. In evaluating how well they have responded, they have responded well to externa l changes concerning their customers but not so well in areas of economics. Some of these wrong responses has influence for negative public relations, especially force many small retailers out of business and the low prices they pay UK farmers for their products. In other hand, to take  responsibility for natural environment by carbon reductions policy is really impressive.

Hydration in Sport Essay

Boxing is a sport renowned for it’s propensity for dehydration in â€Å"making weight†. This document is written as an informative aid for boxers and coaches and discusses the impact of hydration and dehydration on physiology and performance. Although written with boxing in mind it has equal relevance to the wider sporting community. Hydration is the process by which water is ingested and absorbed into the body and the term euhydration synonymous with describing normal body water content (Wenhold, and Faber 2009). Water is the most abundant substance in the human body and vital to overall health and wellbeing. The muscles comprise over 70% water, as does the brain, blood plasma is 92% water and even bones consist of over 22% water. Water is essential in maintaining body temperature and blood volume, digestion for absorption/excretion and has a major impact on physical performance. Hydration studies demonstrate positive proof that a precise ratio of protein and carbohydrates promotes cellular rehydration and supports muscle recovery (Kalaman and Lepely 2010).The sports supplement industry is driving current research in this area of hydration, with (http://thorne-performance.tumblr.com 2009) stating: â€Å"Water is absorbed relatively slowly however, this type of hydration is really only extracellular (fluid outside the cell and collectively equates to 20% of the body’s water). Intracellular fluid inside the cell represents 40% of body weight and equates to 70% of the body’s water. True cellular hydration (intracellular) for sports performance is far more complicated than drinking water or a â€Å"sports hydration beverage† that is simply electrolytes and carbohydrate. Drinking water will improve your overall hydration status, but it will not significantly alter the ratio of intracellular to extracellular fluid†. Electrolytes help regulate the distribution of water throughout the body and are required for nerve conduction and muscle contraction. The major electrolytes are sodium, potassium, chloride and magnesium. Electrolytes are lost as the athlete sweats but there is an adaptive response to this; as a boxer acclimatises over multiple training sessions to their environment, and increases his or her fitness, there is a decrease in the amount of water and electrolytes lost during exercise. Adding electrolytes to the fluids a boxer drinks can decrease urine output and help the fluids empty more rapidly from the stomach to become available for tissue hydration (Douglas et al 2000). Hyperhydration refers to an increase in body fluid above the euhydrated state. This can be achieved by ingesting excess water, often combined with glycerol which has a â€Å"sponge like† effect and aids water retention. The current scientific consensus however is that hyperhydration does not provide a meaningf ul physiological or performance advantage over simply remaining well hydrated during exercise (Murray 2007). The contribution of food to hydration levels is something that is often overlooked, numerous studies reveal that between 20% – 25% of total fluid intake comes from food, (fruit and vegetables having a high water content). Food intake also assists hydration through water binding to the carbohydrate content to form glycogen (1 part carbohydrate: 3 parts water). Dehydration refers to the process of uncompensated water loss via urine, sweat, feces, and respiration and is defined as a dynamic loss of body water or transition from euhydration to hypohydration (Armstrong 2007). During most sports, more fluid is lost (via sweating and breathing) than can be replaced (by drinking), and some degree of dehydration is therefore inevitable in sport. Dehydration provokes changes in cardiovascular, thermoregulatory, metabolic, and central nervous function that increase as dehydration worsens. Dehydration of 1% – 2% of body weight begins to compromise physiologic function and negatively influences performance. Dehydration of >3% of body weight further disturbs physiologic function and increases an athlete’s risk of developing a heat illness (Murray 2007). Taken to the extreme, rapid weight loss when achieved through dehydration can be fatal. Excessive dehydration can harm bodily functions, leading to kidney failure, heat stroke or heart attack, indeed in 1997 three young American wrestlers tragically died whilst trying to â€Å"make their weight† (Viscardi,1998).There is increasing evidence that even small levels of dehydration can negatively affect exercise performance. This is reflected in a 2005 scientific consensus statement issued by the American College of Sports Medicine: â€Å"Dehydration of >2% of body mass can compromise physiological function and impair exercise performance capacity†. Measuring Hydration. The best approach involves comparing 2 or more hydration indicators as single measurements lack accuracy. Cheuvront et al 2005 describes the following indicators as requiring minimal technical proficiency and can be used easily to evaluate hydration status during training: Body Weight Difference. The change of body weight represents a straightforward, effective assessment of hydration status and is especially appropriate for measuring dehydration that occurs over a period of 1 – 4 hours, (very simply, body weight lost during activity = sweat loss). Urine. If kidney function is normal, urine is concentrated and output is low when the body is dehydrated. When a temporary excess of body water exists, urine is dilute and plentiful. This offers 3 options to evaluate human hydration status using urine: 24 Hour Urine Volume. Urine volume can be used as an indicator of hydration status. Urine output varies inversely with body hydration status, urine output generally averaging 1 – 2 litres per day, but can reach 20 litres per day in those consuming large quantities of fluid. The minimum urine output is approximately 500 ml per day, although for dehydrated subjects living in hot weather, minimum daily urine outputs can be less. Physical activity and climate affect urine output. Exercise and heat strain will reduce urine output by 20% – 60%, while cold and hypoxia will increase urine output. Urine Specific Gravity. The density (mass per volume) of a urine sample relative to water can be measured using a handheld refractometer. Any fluid that is denser than water has a specific gravity greater than 1.000. Normal urine specimens usually range from 1.013 – 1.029 in healthy adults. When serious dehydration or hypohydration exists, urine specific gravity exceeds 1.030 Conversely, excess water consumption show values range from 1.001 – 1.012. Urine Color. A numbered scale has been developed that includes colors ranging from very pale yellow (1) to brownish green (8). Urine color does not offer the same precision and accuracy as urine specific gravity but provides a useful estimate of hydration state during everyday activities. Note that vitamin supplements can drastically alter the colour of urine via the excretion of excess water soluble vitamins. Thirst. As a physiological response to dehydration, thirst is a reliable indicator of 1% – 2% dehydration. Although thirst offers an estimate of mild dehydration, it better serves to remind individuals to drink more fluids as dehydration has already occurred by the time the thirst mechanism functions. http://drdietright.com/my-blog/water-for-weight-loss/ Hyponatremia (water intoxication) is a disorder in fluid-electrolyte balance that results in an abnormally low plasma sodium concentration. A sustained decrease in plasma sodium concentration disrupts the dynamics of water exchange across the blood-brain barrier, resulting in a rapid influx of water into the brain. This can cause swelling in the brain, leading to a series of increasingly severe responses, such as confusion, seizure, coma & even death. Hyponatraemia in athletes is often, although not always, caused by excessive drinking. During exercise, urine production is decreased, reducing the body’s ability to excrete excess water, while at the same time sodium losses are increased through sweating. The combined effect makes it much more likely that the body’s sodium content will be significantly diluted. Hypernatremia is defined by the Oxford Dictionary of Sports Science & Medicine as â€Å"The presence of an abnormally high sodium concentration in the blood plasma. It may occur as a result of excessive sweating and inadequate fluid intake†. Hypernatremia is generally not caused by an excess of sodium, but rather by a relative deficit of free water in the body. For this reason, hypernatremia is often synonymous with the less precise term, dehydration. Re-hydration. After weigh-in, fighters typically try to replace lost body fluids in an attempt to return to a normal state of hydration. However, the fighter is unlikely to eat and drink sufficiently because of the negative effects of fighting on a full stomach. Also the time between weigh-in and fight is usually insufficient for fluid and electrolyte balance to be fully restored, or for rehydration and replenishment of muscle and liver glycogen (ACSM, 1996; Yankanich et al) This is supported by Foster (1995, p.66) who identified that â€Å"The body takes from 4 – 48 hours to fully recover from moderate dehydration, meaning there isn’t enough time between weigh-in and the match to ensure peak performance and health.† Effect of Ambient Temperature. The impact of dehydration on performance is less under cooler environmental conditions than under hot conditions and exercise in heat itself, even with no dehydration, impairs performance .(Sawka & Pandolf, 1990). Although the majority of scientific evidence illustrates that dehydration impairs physical performance, exercise in cold weather (Cheuvront et al) showed that dehydration (

The Railway Children

Chap 1: The Beginning of things The Railway Children Answer the following questions 1. What did Peter get as his birthday present? 2. How did Father treat the children? 3. What was Father doing when the two gentlemen arrived? 4. Who left their family after their father went away? 5. What did Mother make the children promise to her? 6. Where did the three children and their mother move to after leaving London? 7. What did the children bring along with them to the countryside cottage? 8. What happened to them at the cottage upon their arrival? Chap 2: Peter and the coalThe Railway Children Answer the following questions 1. What did the children and their mother do when they could not find their supper? 2. What did the children do when they woke up the following morning? 3. Where did the children go after breakfast? 4. What was the function of the white line on the wall? 5. How did their mother provide for the family expenses? 6. Why didn’t the family light fires to keep their ho use warm during the wet rainy days? 7. What happened to Peter at the station yard? 8. What lesson did the children learn from the coal incident?Chap 3: The Old Gentleman The Railway Children Answer the following questions 1. What did the children do when the trains going to London passed by? 2. Who waved back at the three children? 3. What did the children do at the train station? 4. What happened to the children’s mother? 5. Who came to check on Mother’s condition? 6. What was needed by their mother in order to get well? 7. How did Peter attract the Old Gentleman’s attention? 8. What did Perks, the porter, bring for the children? Chap 4: Bobbie’s Ride The Railway ChildrenAnswer the following questions 1. What was Mother’s reaction when the children told her that they had asked the Old Gentleman to help them buy food and medicine for her? 2. Why did Mother write a letter to the Old Gentleman? 3. What did Bobbie receive for her birthday? 4. Why did Bobbie’s birthday celebrations end on a sad note? 5. What happened to Bobbie on the steam train? 6. Who were the two railway workers who saw Bobbie on the train? 7. Where did Bobbie change trains to go back home? 8. How did Peter feel when he saw that his train engine was repaired?Chap 5: Saving the train The Railway Children Answer the following questions 1. Where were the children when the landslide hit the railway line? 2. Who suggested to use the red petticoats as flags? 3. Did the children manage to stop the train? How did they do it? 4. What is the consequence of the children’s actions? 5. Who invited the children to the train station for a special ceremony? 6. Why was the ceremony held? 7. What did the children get from the Northern and Southern Railway Company? 8. Who did the Old Gentleman meet at the children’s house?

Orange juice target market Essay Example | Topics and Well Written Essays - 750 words

Orange juice target market - Essay Example The customer service is covered by giving a number on the back of the packaging to contact in case of further information, problems and suggestions. The advertisement is properly designed for its desired target market as it has both its USP placed at the front of the package in order to make the customer know what the manufacturers are offering. The saving option that the juice offers is also written on the package. The product is simply Apple juice, it's a normal consumer non durable good that has nutrients and gives energy plus the taste of apple is sweeter than that of orange hence making it more preferred among Apple Juice lovers. The pricing has been done keeping in mind a low profit margin and cost of ingredients. The target market is an essential factor in this case to decide the price of the product. The promotion is done by advertisement and signboards plus the one USP of the product that it does not have any added sugar. The quality of the packaging is also less enhanced and attractive. The distribution is at all the vendors of juices, bakeries, grocery stores and super stores that are located near the potential customers of this product. ... The customer service is maintained through a mail address that is provided at the back the customer who has a query can write to the company to get the desired information. The product promotion technique and the USP is telling that its designed for the lower and the lower middle class people. The saving option with this product is higher than the offer with the previous product. The packaging is also not that expensive as compared to the last product. Campbell's V8 Juice This juice targets the upper middle class and the upper class, which is diet conscious and need energy through out the day plus the people who love carrot juice. The product is the carrot juice manufactured by Campbell. The product offers energy boost and carrot juice also helps in finishing blood problems. The pricing is based on four factors the major one being the class that the product is catering to, then comes the profit margin and the cost of ingredients that the company bares and in the end the brand name. The promotion is done through television advertisement and banners. Other techniques used are the USP of the product, that include the level of energy it provides plus removing the major problems that can arise in the blood of people. Distribution channel is through the vendors, juice and cold drink stores and all the major super store of the country. The shelve position is also a vital one hence the customer can locate the product easily. The juice is easily available around the country in any location. The customer service is handled through calls, emails and mails. The queries are answered immediately and appropriately. Suggesti ons to improve the product are also welcomed by the manufacturers, as they